Sunday, 14:39 25-04-2021

The Transformation of Media Audiences in the Context of Social Media

Press and the public Sunday, 14:39 25-04-2021

The rapid development of technology has painted a new media landscape. Social media brings about a lot of opportunities for the audience to exchange information via multiple direct dimensions. Social media has an important role in bridging the media organizations and their audiences. The transformation has changed the way the audience receives the information and provides feedback, therefore, leading to the transformation of the audience in the information received in the social media environment.


Source: Journal of Political Theory and Communications, no 2 (2019).

Pham Thi Thanh Tinh

Prof. Dr., Academy of Journalism and Communication

A look at the History and Application of Critical Theory

Abstract: Researchers who supported the idea of critical theory based their argument on the assumption that there is always a need for criticism in order to promote changes in society. The ultimate goal of critical theory, rather than predicting, explaining, or understanding social phenomenon, is to point out problems and pushing the decision of transformation. Critical theory assumed that the phenomenon is already existed and the inequality can only be addressed by reorganizing the society. This theory is inherently influenced by Marxism and the analytical ideas of Karl Marx. Although the researching process still involves the action of observing, analyzing, but the core idea of critical theory, as its name suggested, is to pursue changes through criticizing. There are six key concepts of this theory: text, meaning, culture, polysemy, hegemony, and ideology. It is because of its diversity that critical theory has very high applicability in the field of social studies and communication. This article aims to present an overview of the development history of critical theory and one of its outstanding applications – reader response theory.