Protecting Cultural Security in Cyberspace in the Perspective of Journalism
The rapid development of science and technology is increasingly important to the development of each country. However, this development threatens the cultural identity, which need to be protected and preserved. Several big countries, who have the intention of cultural domination, have tried to promote their cultural values, language, customs to all over the world through modern media and gradually transform the consumption habits and lifestyle of different nations in the world. The beauty of traditional culture and customs of many countries, including Vietnam is tainted because of several negative factors injected by different means of communication. One of those is the toxic culture, which is disseminated and popularized in the cyberspace.
Source: Journal of Political Theory and Communications, no 3 (2020).
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Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
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